Often, in my career I had been asked to design maternity clothing.
After my research, I noticed that the market was saturated.
Since my mantra is to “design what the market NEEDS”, I abandoned the idea.
With my first pregnancy, I realized that most of the clothing that looked good on the hanger
in the maternity stores did not look good on my expecting body. While pregnant
with my second child, I started to make my own outfits. Big success - I felt comfortable,
I looked great. Finally, I understood the NEED for maternity clothing that looks great
on the body and not just on a hanger.
In my "new adventure" my goal is to create
stylish, comfortable, affordable clothing for pregnant women who love to look and feel great.
All styles are made to fit the changing phases of pregnancy and can be worn long after giving birth.
I am proud to say that the line is manufactured in North America.
© Copyright 2006 JK Maternity